Free Keyword Research Tool For Amazon India

There are many ways to find keywords for Amazon India, but this article will focus on a free keyword research tool that can help you do your homework more quickly and efficiently. The website Keyword Planner was developed by Amazon's own in-house search team. It will provide you with insightful data on what users search for, their geographical location, and even the competition level of each keyword you select. This tool is a must-use for each and every one of your competitors on Amazon.

Photo by Jason Goodman on Unsplash

 

So how do you use Amazon's keyword planner tool?

When you first open the site, you'll be greeted with an option to either enter in an existing keyword or to get started. If you choose to enter an existing keyword, Keyword Planner will give you new data based off the seed keyword that was entered. You can choose from two different layouts: results or heat map. Results layout shows a list of top keywords sorted by relevance and includes a monthly search volume and average CPC for each keyword. Heat map shows a graph of search volume overtime for each keyword and the remaining CPCs for each month.

The majority of Amazon's most popular products are still here, so don't expect any big surprises when it comes to the industries listed below.

Clothing & Accessories

Amazon Echo devices are some of the most popular items on Amazon India. The top three keywords related to Amazon Echo devices were "Amazon Echo", "Echo Dot", and "Echo Show". The number of searches for each keyword varied from 56K to 33M in the month before. You can see how this stats affects your competitor as you pinpoint keywords that have high search volumes but low CPCs.

Beauty & Personal Care

These products are more popular than the Echo products, but they do not have a lot of competition in India. "Amazon Gold Eyeshadow" and "Amazon's Beauty Box" are some of the most searched keywords and both come with fairly low CPCs.

 

Electronics and Computers

The Amazon Fire TV product is one of the most popular items on Amazon India. While the top three keywords were "Amazon Fire TV", "Firestick", and "Fire TV". The brand new Amazon Fire tablets have been around for years, so it's no surprise that their search volume is still high.